Digital Asset Management vs Cloud Storage

We all store our content in different ways. Some people use local storage, varying from HDD to NAS, others use software in the form of Cloud File Storage. Still other people choose to use DAM software. If you run a business, then more than likely you will need your staff to access data from various locations and so local storage will not work for you. What are the different features of using Cloud File Storage compared to DAM (digital asset management)?

                                                  Is Cloud File Storage the best option?                              

Cloud File Storage can be great for personal use or for business use on a short term basis. However, the software is not tailored and Cloud File Storage can be low on features, depending upon the provider. This type of storage seldom offers fully comprehensive features and the ability to store all file types. Both of which, developing businesses require.

DAM is feature-rich software that is tailored, specifically to your business. DAM software is flexible and adaptable, so with DAM software any file that needs to be shared, can be. This data can be images, videos, files or documents. DAM software is easy to navigate and use. It contains very familiar features, such as browse and search functions, which you would find in other software. DAM software may help to streamline an organisation as employees, clients, contractors and others, who needs access to digital assets, are able to log in and retrieve the files that they need instantly.

Below is a infographic detailing the differences between Digital Asset Management software and Cloud File Storage solutions.

So, if you are looking for a temporary way to share your digital content, then you should maybe use a Cloud File Storage platform. If you are looking for a long-term solution to manage your brand and also maximise the value of your digital content, then you may need to look towards DAM.

[Image via event-archive]

[Infographic via AssetBank]